Sports Nutrition
Fit for life.
fend (verb): To look after and provide for oneself
Whether you’re an athlete, training for an event or just want to be at your best at any age or stage - fend is for you.
I’m Phoebe de Jong, a Mount Maunganui-based Registered Nutritionist who works closely with GPs, specialists, physiotherapists and other health professionals to get the best results for each individual.
I formed fend to help you take control of your health and thrive, through every stage of your life. My work with you is centred on understanding the interconnected way that nutrition, exercise and hormone health impact our overall wellbeing, sporting performance and longevity.
Offering online and in-person consultations, I’m here to educate and equip you with the tailored plans, tools and support you need to achieve your health goals.
Due to current work load with HPSNZ and Avis Magic Netball I have limited capacity to see new clients at this stage - please email for availability - or referral to suitable practitioner for your needs.
Clinic location
The Adams Centre, Blake Park, 52 Miro St, Mount Maunganui
Virtual Appt via Telehealth
If there are no suitable times listed, please email me directly and I will aim to accommodate your schedule where possible.
Specialising in:
Sports Nutrition (including specific event planning)
Low Energy Availability and REDs
Menstrual Cycle Disturbance and FHA
Optimising Injury Recovery (including Bone Stress Injury Recovery)
Teenage Athletes (Supporting Growth and Performance)
Women’s Hormonal Health
Perimenopause
Healthy Aging - including Bone and Muscle Health
My Services
I provide both online or in-person consultations. If you have health insurance from Southern Cross, NIB or other providers, you may be eligible to have all, or part of your appointment cost refunded (depending on your level of cover).
You can book an appointment online, or book a free 10-minute introductory call to discuss your needs.
Individual Consultations
Sports Nutrition + Peformance
Educational Sessions
AQs
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You can search for appointment times and book a time and location that suits via my online booking link - click here.
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Initial 70-minute consultations are $245. A follow up consultation of 30 minutes is $125. I also offer a package of one initial consultation and 2x follow up sessions for $450. To purchase the package please book your Initial Consultation and select your payment method. At the end of your initial consultation, I will book you in for your two follow ups and issue an invoice for the remaining amount to pay.
I offer a student discount (20%)
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If you have health insurance your policy may cover Registered Nutritionists consultations. You need to look into your own policy and insurance company. Many have their appointments covered by insurance.
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Before your appointment you will be sent a Pre-Appintment Questionnaire. This helps me get an overall view of your current health. Any recent blood test results or other relevant test results are also helpful if you can send these to me (or request they are sent by your doctor/specialist) prior to our appointment, or just bring them along.
A pre-completed food diary is also very helpful (2-3 days food, timing, activity).
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During your consultation we discuss health concerns and history, current habits and health goals.
From this we make an action plan which includes step wise goal setting - for optimising nutrition and exercise
-consideration of supplements
-consideration of further tests that may be helpful
-referrals to other health providers as necessary
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Most people benefit from follow up appointments, but they are not compulsory. I will recommend a certain number of follow ups dependent on your goals and progress. The fend package of one initial appointment and 2 follow up appointments is the recommended option to get the most out of my services.
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fend aims to educate clients to understand how nutrition, exercise, sleep and stress impact on overall health. Routinely we don't create meal plans but rather, teach you how to build meals based on individual recommendations and give examples of this.
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No, you can self-refer and book in. However, I am very happy to receive referral letters from your health care practitioner. This is very helpful in some cases, especially for REDs, LEA, or women receiving fertility or pregnancy care. It can be sent from your referrer via my Refer a Patient page on this website. Some health insurance companies require a referral letter from a specialist to claim for Nutritionist appointment cover.
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If you need to cancel or change your appointment time please email me at phoebe@fend.health as soon as possible.
Tauranga and Mount Maunganui based nutritionist and health educator
Meet Phoebe de Jong
I’m a Registered Nutritionist with a strong interest in nutrition, exercise and health for teenagers, pregnancy, women’s health, and sporting performance for all.
My advice and plans are grounded in evidence-based research, and what the latest thinking has to tell us about optimum performance and hormonal health. I’ll help you cut through the noise and opinion, and focus on what really matters.
At the same time, I won’t ask you to be perfect - I understand just how hectic life can get. I’ll work to understand your lifestyle, and provide plans that are balanced, practical and achievable.
